After 79-year-old Jack Maier won the lottery in 2006, he decided to use the winnings to rent a bunch of billboards around town to remind young women to pay attention to their health.
The billboards going up in Milwaukee, Wisconsin cost $2,000 each for only one month of advertising, but after losing his wife, Myrna, to breast cancer, Maier was determined to urge other women to get mammograms, and second opinions.
The 79-year-old Milwaukee man decided to use his $200,000 prize money to rent a bunch of billboards around town to remind young women to pay attention to their health.
He won more than $300,000 in the SuperCash jackpot and says he’s going to continue his personal crusade until he runs out of money.