Are you wondering about all the pictures of bare feet suddenly showing up on your Instagram feed? It’s because your friends are helping put shoes on the feet of needy kids.
TOMS Shoes is well known for donating a pair of shoes to someone in need every time a pair is purchased from the footwear company, but now, they are donating up to a million pairs based solely on your participation.
Through May 21, every time someone posts a photo of their bare feet to Instagram with the hashtag #withoutshoes, TOMS will donate shoes to a child living in poverty.
The company’s video below explains why they’re doing it, and exactly how their “One Day Without Shoes” campaign works.
According to founder Blake Mycoskie, providing shoes to needy kids can improve health, protect against disease and increase school attendance by 62%.
Check out TOMS website May 21 for the final tally.